Zarzur for business

Be on the map when Iraq is on the road.

Fuel chains, pharmacies, restaurants, banks, malls and the corner shop: reach drivers at the moment they decide where to stop, with ads that never get in the way of driving.

How we're rolling out

  • At launchNo in-drive ads. Free business claiming. We grow the drivers first.
  • Months 6–12Branded pins, promoted search and stop-only takeovers, sold by our team.
  • Year 2Self-serve ad manager with top-ups by FIB, ZainCash, FastPay and SuperQi.

01 · Formats

Seven ways to be found. None of them in the driver's way.

01

Branded pin

What the driver sees
Your logo as a pin near the route. It stays collapsed while the car moves. A tap opens a card: Drive there, Add stop, Call, your offer.
Sold as
Monthly city or corridor package, then cost per thousand views or per navigation
02

Zero-speed takeover

What the driver sees
One full card, only after the car has been stopped for 4 seconds at a red light or in a standstill. It disappears the instant the car moves.
Sold as
Premium CPM for big brands
03

Promoted search

What the driver sees
One result, clearly labelled Ad, at the top of a category search like fuel, shawarma or pharmacy. Never more than one.
Sold as
Cost per click or flat monthly
04

Nearby arrow

What the driver sees
A small arrow at the edge of the map pointing to your branch just off the route.
Sold as
CPM
05

Sponsored fuel station

What the driver sees
Your station highlighted in the fuel layer with live price and queue status.
Sold as
Monthly
06

Verified business profile

What the driver sees
Verified badge, photos, offers, opening hours that stay in sync and an entrance pin that puts drivers at the right gate.
Sold as
Monthly subscription in IQD. Claiming is free.
07

Arrival offer

What the driver sees
When a driver arrives at your place, one offer from you. Never from a competitor.
Sold as
Included with a verified profile

Illustrative screens. Live numbers appear in the app.

02 · The rules

Safety rules we hard-code, test and never sell around.

These are written into the app, covered by tests, and backed by a global kill switch. No campaign budget changes them.

  1. 0km/h

    Above zero, ads are still pins only. Nothing pops up or animates while the car moves. No video, ever.

  2. 4s

    A takeover needs the car stopped for at least 4 seconds and closes the moment it moves.

  3. 300m

    Nothing during a turn or within 300 metres of one.

  4. 1·4·2·4

    Takeover caps: 1 per stop, 4 per session, 2 per day, 4 per week for each driver.

  5. 2s

    Every ad interaction is designed for a glance of 2 seconds or less, and 12 seconds per task at most.

  6. 0

    Routes changed by money. Paid placement never alters or reorders route options. Adding a stop is always the driver's choice.

  7. 3

    Languages for the label. Every paid unit says Ad · ⁧إعلان⁩ · ⁧ڕیکلام⁩, and tapping it never leaves the app.

  8. 50

    Minimum drivers per cell in any advertiser report. No personal profiles, no location histories for sale.

03 · Verified profiles

Claim your place. Bring drivers to the right gate.

Every business on Zarzur can claim its place for free and fix its name in three languages, its hours and its phone number. The verified tier adds the badge, photos, offers and an insights dashboard.

Free

  • Claim your place
  • Name in Arabic, Kurdish and English
  • Hours, phone and WhatsApp
  • Report wrong details

Verified

  • Verified badge
  • Photos and offers
  • Entrance pin and parking hint
  • Insights: views, Drive there taps, visits
  • Arrival offer

Illustrative screens. Live numbers appear in the app.

04 · Paying

Priced in dinars. Paid the way Iraq pays.

Most advertisers pay by invoice with bank transfer or cash. Self-serve top-ups use FIB QR, ZainCash, FastPay or SuperQi, with no card needed. Agencies see USD next to IQD.

Bank transferCashFIBZainCashFastPaySuperQi

05 · Contact

Tell us where your customers drive.

We reply within two working days, in Arabic, Kurdish or English.

sales@zarzur.me

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